![]() ![]() It has also become harder to avoid duplication and the use of unlicensed assets.”Īccording to an Edelman Data and Intelligence Survey, a broader set of teams is now tasked with creating branded content across areas like HR, operations and customer service, and this is further complicating efforts to keep content on-brand and compliant. ![]() “Distributed teams report that it has become more difficult to ensure the consistent use of assets to stay on-brand. So says Peter Flischman, Adobe Business Sales Manager at Axiz, who says hybrid work models have added complexity to an already pressured environment. Content creation and creative asset management has become a growing challenge for creative teams as they grapple with the logistics of remote and hybrid work and have to step up the pace of production to meet the demands of social media. ![]()
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